TOK&STOK

Over the course of 11 months, I faced the challenge of developing a consistent language for Tok&Stok, the largest retail brand for furniture and home products in Brazil. This directly involved integrating the online language used on the website, blog, and email marketing. I was responsible for the website, while three other professionals managed the other areas.

Another part of the work took place in physical stores, with the support of various teams (from Purchasing to R&D) to to create a standard communication and provide trainning to the sales staff.

This 360° perspective and approach allowed me to gain a deep understanding of how the company operated, enabling me to propose content that expanded the communication capabilities of this tone of voice, making it versatile and adaptable.