SAMSUNG

During my time at Cheil, I had the privilege of playing a crucial role in content production for Samsung's exclusive social media platform, Samsung Members, with a special focus on Brazilian users. My responsibilities extended beyond mere material development; they embraced the solid building of the brand and promotion of audience engagement.

My role demanded enhanced marketing communication skills, especially in Portuguese, ensuring that the brand message was conveyed accurately and appealingly to the local audience. The creative aspect of the job was paramount, as it required the development of innovative campaigns that resonated with the Brazilian target audience.

In addition to Portuguese, English proficiency was vital, allowing for seamless collaboration and a deep understanding of Samsung's global strategies. The challenge was not just to create content but to optimize Samsung's online presence and drive user interaction through Samsung Members.