NETFLIX
My arrival at Netflix initially involved the task of launching a brand-new Instagram profile for the streaming service, focused on movie recommendations. At that time, the challenge the brand faced was low public awareness of the content available.
Thus, the brand aimed to create a communication strategy that would highlight the available possibilities without blending its language with that of its existing original profiles. Working alongside Art Director Bianca Brega, we developed a movie recommendation platform.
At the end of the project, Netflix decided to change its strategy and not move forward with the idea of the new profile. Consequently, I was reassigned to other creative tasks within the client, also focusing on strategy and tone of voice development. Among these, I highlight the strategy and content production for the launch of the series Irmandade.
The highlight of this work was writing the script and participating in the direction of the promotional videos for the first season, featuring the main characters of the series. The final result is below: